ENGLISH

Global Competitive Strategy

By Daniel F. Spulber

Book information

Publisher
Cambridge University Press
Year
2007
ISBN
9780521880817, 0521880815
Open Library ID
OL10438336M
Language
english
Format
PDF
Filesize
5 MB (4990033 bytes)
Edition
1
Pages
307\307
Topic
Business
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

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