论语力（On Language Power ）

Description

《论语力》为于丹教授日本扶桑行之学术感悟记录，以及孔健作为孔子第75代直系当主，孔氏思脉与于丹《论语》心得的激烈交锋。《论语力》不仅有于丹教授在日本演讲的《论语》心得，还有孔健的孔子思想的深刻阐述，同时孔健还从不同角度向我们讲述了儒学做为中国最伟大的文化软实力的表现，以及孔子对孔学思想、《论语》思想走向世界的营销学成绩。On Language Power is Professor Yu Dan's academic insights record in her Japan trip and fierce battles between the thought of Confucius family with Kong Jian as the immediate descendant of the 75th generation of Confucius and what Professor Yu Dan has gained from studying The Analects of Confucius. The book covers her views on The Analects of Confucius, the lecture presented in Japan and Kong Jian's profound elaboration of Confucian thought. Furthermore, Kong Jian tells us the representation of Confucianism as the greatest cultural soft power in China and Confucian marketing achievement in the areas of going global of Confucianism and the thought of The Analects of Confucius from various perspectives.