ENGLISH

Internal Marketing: Directions for Management

By Richard Varey , Barbara Lewis

Book information

Year
2000
ISBN
9780415213172, 0415213177, 9780415213189, 0415213185, 0203207351, 9780203207352, 9780203253199
Open Library ID
OL7486790M
Language
english
Format
PDF
Filesize
2 MB (2315777 bytes)
Edition
1
Pages
336\330
Topic
Business Marketing
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

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2010 · PDF