Trust and Reputation Management Systems An E-business Perspective

Description

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book. Front Matter ....Pages i-xii Introduction (Denis Trček)....Pages 1-3 A Brief Overview of Trust and Reputation over Various Domains (Denis Trček)....Pages 5-19 Computational Trust and Reputation Management (Denis Trček)....Pages 21-54 An Implementation Roadmap (Denis Trček)....Pages 55-80 Anticipated Uses of the Presented Tools (Denis Trček)....Pages 81-83 Trust and Reputation Systems: Conclusions (Denis Trček)....Pages 85-86