ENGLISH

Esports and the Media Challenges and Expectations in a Multi-Screen Society

Book information

Publisher
Routledge
Year
2022
ISBN
9781032222653, 9781032226781, 9781003273691
Language
english
Format
PDF
Filesize
2 MB (2552503 bytes)
Series
Routledge Focus on Digital Media and Culture
Pages
134\135
Time added
2022-11-21 01:24:16

Description

This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world. Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports? Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture. Cover Half Title Series Page Title Page Copyright Page Table of Contents List of Figures List of Tables List of Contributors Acknowledgments PART I: Overview 1 E-sports in the Entertainment Industry: Overview PART II: Media Platforms and Esports 2 The Social Media Impact of Esports: The Case of Esports on Facebook PART III: Communicative Globalization of Esports 3 Live-Streaming Culture in the Esports Community 4 Marketing Strategies for Esports 5 Comparative Study of the Transmedia Element in Esports: America, Europe, and Asia 6 How the Negative Public View of Videogames Threatens Esports Sponsors 7 Communication Experts’ Perspective on Esports Index

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