The Email Revolution: How to Build Brands and Create Real Connections

Description

"This book demonstrates how organizations of all types can realize the infinite potential of email to strengthen their brands and reach their audiences in creative ways. From facilitating more effective customer service to mining useful information about their clients, by catching product defects early, and by managing their public image, companies will discover new and innovative uses for the contents of their inboxes."--Jacket. Read more... Abstract: Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. Read more... Content: Forerword / Leslie P. Michelson -- Statement from Noam Chomsky -- Introduction -- Part one: What is email? (1. Smoke signals to email 2. Electrified paper 3. The pulse of email 4. Ten commandments of email) -- Part two: The power of email. (5. Brand intimacy: Nike and Calvin Klein style 6. George Bush ain't dumb 7. P & G goes neighbor to neighbor 8. Unilever makes it personal l 9. Kennedy & Frist: smartest Senators in Congress 10. Building a secure brand through email 11. A complaint is a gift 12. Watch what you write 13. The art of email 14. Email for small and mid-market businesses 15. When Oprah and Chopra meditate om email) -- Part three: Email takeaways. (16. 10 reasons why email is here to stay 17. 50 tips on using email) -- Afterword.