Marketing Automation with Mailchimp: Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Description

Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomesPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesLearn audience management strategies to make informed decisions for your marketing channelsEmploy practical use cases for your custom business needs to implement basic and pro Mailchimp featuresCustomize Mailchimp using powerful integrations to deliver top-notch user experienceBook DescriptionAre you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You'll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you'll find out how to set up channels, where you'll actively interact with your contacts and begin to add new ones. Additionally, you'll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.You'll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you'll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you'll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.By the end of this book, you'll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.What you will learnUnderstand specific account-level settings, their purpose, and account managementExplore strategies and tools for managing inactive contacts for target marketingIntegrate Mailchimp for easy customization with a low-code options for customizationEstablish a strong marketing presence with email and websites and leverage it for e-commerce and servicesDiscover advanced reporting and analytics by turning audience information into relevant growth metricsAutomate your marketing workflows using the Mailchimp customer journey builderWho this book is forThis book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business.Table of ContentsWelcome to Marketing with MailchimpBasics of Account Management and AudiencesImporting and Combining AudiencesUnderstanding the Difference between Groups, Tags, and SegmentsStrategies and Tools for Managing Inactive ContactsSetting Up and Customizing Various FormsEstablishing Your Brand with the Content StudioOutreach Marketing with Templates and CampaignsSetting Up Your Marketing Presence with WebsitesUnderstanding Reports and AnalyticsImplementing A/B and Multivariate TestingStrategies for Automating Using the Customer Journey BuilderSetting Up Mailchimp E-commerce StoreE-Commerce IntegrationsForm and Survey Integrations(N.B. Please use the Look Inside option to see further chapters)