Effective Advocacy: Lessons from East Asia's Environmentalists

Description

An examination of successful environmental advocacy strategies in East Asia that shows how advocacy can be effective under difficult conditions. The countries of East Asia--China, Japan, South Korea, and Taiwan-- are home to some of the most active and effective environmental advocates in the world. And the governments of these countries have adopted a range of innovative policies to fight pollution and climate change: Japan leads the world in emissions standards, China has become the word's largest producer of photovoltaic panels, and Taiwan and Korea have undertaken major green initiatives. In this book, Mary Alice Haddad examines the advocacy strategies that persuaded citizens, governments, and businesses of these countries to change their behavior. Contents Series Foreword Acknowledgments 1. Introduction: Environmental Advocacy and Policymaking Environmental Advocacy and Policymaking Research Design Overview of the Book 2. Environmental Advocacy Strategies That Work Environmental Advocacy around the World Patterns of Environmental Advocacy around the World Patterns of Advocacy Success Regime Type and Successful Advocacy Conclusion 3. The Connected Stakeholder Model: How Advocates Influence Policy Assumptions of Pluralist-Based, Multistakeholder Policymaking Models Assumptions of Advocacy Coalition Framework Policymaking Models Assumptions of the CSM (Network-Based, Multi-interest Policymaking) CSM and Advocacy Strategies Benefits and Limitations of the Model 4. Environmental Politics in East Asia Environmental Movements in East Asia Japan Taiwan and South Korea China Patterns of Environmental Activism in East Asia Conclusion 5. Make Friends on the Inside: Cultivate and Empower Allies Which Friends on the Inside Should Advocates Cultivate? How to Access Policymakers How to Make and Empower Friends on the Inside Be Useful Hire Retired Bureaucrats Keep in Touch Give Credit to Allies How to Scale: Empower and Support Your Friends Conclusion 6. Make It Work Locally: Local Models, Global Solutions Citizens’ Green Seoul Committee: Scaling Success through Institutionalization Antipetrochemical Protests in Taiwan: Scaling Success through Incremental Innovation 26 Degree Campaign in Beijing: Scaling Success by Seizing a Political Opportunity KitaQ Composting Network: Scaling Success through Transnational Networking Conclusion 7. Make It Work for Business: Crafting Win-Win-Win-Win Outcomes Business Takes the Lead Proenvironmental Policies Reduce Costs: Walmart in China Proenvironmental Policies Generate New Value: Toyota Scaling Probusiness Environmental Action Eco-labeling Green Finance Government Policies Conclusion 8. Make It Matter: Using Art to Engage the Heart and the Imagination Art as Effective Advocacy: How It Works Make the Invisible Visible Make the Environment Culturally and Socially Important Capture the Imagination Connect Communities Scaling Art Advocacy: Expanding the Effect of Art Advocacy Go Viral Hit the Road Cultivate Local Art Conclusion 9. Be a Game Changer Ma Jun and the Institute of Public and Environmental Affairs: Building a Collaborative, Proenvironmental Policy Ecosystem Koike Yuriko and Cool Biz: Cultural Innovation to Benefit the Climate and the Economy Jeong Mincheol, Kim Hyungsoo, and Tree Planet: Social Entrepreneurs Reforest the Planet (and Make Peace along the Way) Conclusion: Transforming a Zero-Sum Game into a Positive-Sum Game Conclusion: Replenishing the Commons Implications for Policymakers Implications for Advocates Implications for Scholars Effective Advocacy and Replenishing the Commons Appendix A: Interviews Appendix B: Datasets Notes Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Conclusion Appendix B References Index