ENGLISH

Cool Capitalism

By Jim McGuigan

Book information

Publisher
Pluto Press
Year
2009
ISBN
0745326404, 9780745326405
Language
english
Format
PDF
Filesize
3 MB (3515635 bytes)
Pages
256\297
Time added
2013-12-22 12:48:06

Description

Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism.Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society.McGuigan explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism.Has capitalism really colonised our planet? McGuigan shows that there is still some space left for rebellion against the seductive power of the free market economy.

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