ENGLISH

The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market

By David Midgley

Book information

Publisher
Wiley
Year
2009
ISBN
0470724536, 9780470724538
LCC
HD45 .M476 2009
Open Library ID
OL22843179M
Language
english
Format
PDF
Filesize
41 MB (43202383 bytes)
Edition
1
Pages
328\330
Time added
2011-06-04 13:46:07

Description

The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:- Creating advantage in the minds of many- Chartering innovation within the organization- Preparing, developing and supporting the right team- Placing customers at the centre of innovation- Changing the organization to deliver the innovation- Motivating the right partners and sharing the returns- Building momentum in the marketEach topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.

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