World Cinema On Demand: Global Film Cultures in the Era of Online Distribution
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World Cinema on Demand brings together diverse contributions by leading film and media scholars to examine world cinema's dialogue with the transformations that took place during 2010-2014, engaging directly with ongoing debates surrounding national cinema, transnational identity, and cultural globalization, as well as ideas about genre, fandom and cinephilia. The contributions look at individual national patterns of online distribution, engaging with archives, SVODS and torrent communities. The essays also investigate the cross-cultural presence of world cinema in non-domestic online markets (such as Europe's, for example). As a result, the volume sheds light on geo-politically specific issues of film circulation, consumption and preservation within a range of culturally diverse filmmaking contexts, including case studies from India, Nigeria, Mexico and China. In this way, the collection maps the impact of different online formats of distribution in the understanding of World Cinema, underlining the links between distribution and media provisions as well as engaging with new forms of intermediation. Introduction 1 Stefano Baschiera and Alexander Fisher Part 1 The limits of disintermediation: Problems of gatekeeping 1 Shifting gatekeepers: Power and influence in informal online film distribution 15 Virginia Crisp 2 Cinephile file-sharing: Informal distribution, plural canons and digital film archives 31 Angela Meili 3 Bridges, streams and dams: The multiple negotiated strategies of distribution and access in Latin American cinema 47 Niamh Thornton Part 2 Streaming in national and transnational contexts 4 Netflix in Europe: The national in global subscription video on demand (SVOD) services 69 Stefano Baschiera and Valentina Re 5 Danmaku commenting: A new interaction experience on China’s streaming platforms 89 Yuanyuan Chen and Rebecca Crawford 6 Turkish online film distribution: Fighting for Indie filmmaking in a neoliberal and censored context 109 Murat Akser vi Contents 7 India’s online streaming revolution: Global over-the-top (OTT) platforms, film spectatorship and the ecosystem of Indian cinemas 125 Nandana Bose Part 3 Global transformations – Case study: Africa 8 Curating Africa online: The impact of digital technology on the consumption of African audiovisual content 151 Justine Atkinson and Lizelle Bisschoff 9 Reset mode: African digital video films as expanded cinema 171 Sheila Petty 10 Netflix and Africa: Streaming, branding and tastemaking in non-domestic African film markets 189 Alexander Fisher Index 205
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