ENGLISH

Everyone Is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business

By Jeffrey Shuman Janice Twombly

Book information

Year
2002
ISBN
079315412X, 9780793154128, 9780585434247
LCC
HF5414.5 S554 2002
Open Library ID
OL24926738M
Language
english
Format
PDF
Filesize
2 MB (1986683 bytes)
Pages
240\234
Topic
Business
Scanned
yes
Time added
2011-06-04 13:46:07

Description

A proven method for measuring the value of every relationship in the era of collaborative business. Progressive companies claim to focus on customers, yet too few understand how to profitably deliver what their customers truly value. Award winning business architects, Jeffrey Shuman and Janice Twombly have developed a proven method for measuring the value of every relationship. It is a method specifically designed for today's era of collaborative business. Their book, Everyone is a Customer, offers entrepreneurs and business executives easy to follow advice about how to achieve success through "win-win" collaborative relationships. Readers will learn how to redefine every business relationship as a "customer" relationship; value, measure and manage those relationships; and create new value and improve company performance.

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