ENGLISH

Consumer culture and postmodernism

By Mike Featherstone

Book information

Publisher
SAGE
Year
1991
ISBN
0803984154, 9780803984158
LCC
CB430 .F44 1991
Google Books ID
Whl49Kviuh0C
Open Library ID
OL1893024M
Language
english
Format
EPUB
Filesize
410 kB (420169 bytes)
Edition
1st
Pages
\0
Time added
2011-08-31 04:54:40

Description

Implicit within claims that society itself is in some sense postmodern is an argument about the priority of consumption as a determinant of everyday life. In this view, mass media advertising and market dynamics lead to a constant search for new fashions, new styles, new sensations and experiences. Material goods are consumed as `communicators'; they are valued as signifiers of taste and of lifestyle. This volume examines the viability of this portrait of contemporary society. Mike Featherstone explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a `postmodern' world. He examines the theories of consumption and postmodernism among contemporary social theorists such

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