Social media for business: foolproof tips to help you promote your business or your brand

Description

The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy-as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale.-Learn where to focus your efforts for maximum gain -Discover the newest platforms, their demographics and their potential -Understand key changes that can affect the way you use major platforms -Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence-and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.;Social Media for Business; Contents; Foreword; About the author; Acknowledgements; Introduction; Who should read this book?; What will I learn?; Opening story; Chapter 1 Social media -- policy, plan and profitability; Do I need social media?; Digital marketing and social influence; What is social influence?; How can influence help you online with digital marketing?; Nothing going on here -- move along!; How are you marketing at the moment?; Spoilt for choice; How will social media grow your business?; Engage your customers; Deliver great content; Listen to your customers. Social Media for Business Contents Foreword About the author Acknowledgements Introduction Who should read this book? What will I learn? Opening story Chapter 1 Social media -- policy, plan and profitability Do I need social media? Digital marketing and social influence What is social influence? How can influence help you online with digital marketing? Nothing going on here -- move along! How are you marketing at the moment? Spoilt for choice How will social media grow your business? Engage your customers Deliver great content Listen to your customers. Build your business networkFind your cheerleaders and raving fans Do it all over and over again Your details are not safe online ... or are they? What if it goes wrong? Let's start networking and making connections Networking in your pyjamas Creating a listening post Getting an effective social media plan together How do I go about making my one-page plan? Create a SWOT analysis Forming the social media team Get a media team in place Getting a content plan What is content marketing? What is it not? Set up content themes Quick ideas for your content What makes people share? Rules of engagementMonitoring your social media profitability Other areas that contribute to the ROI What you don't see Chapter 2 Facebook Using Facebook for marketing Profile page Group page Business page Setting up your business page Do you need multiple pages? Back to your content plan Should you allow your fans to post on your page? Comments Scheduling content Using Facebook Live Facebook ads Sponsored updates Chapter 3 LinkedIn Your personal profile Your professional headline or title Your image Your website details Your public profile address Your summary. Additional information and personal informationOther profile options Skills Rich media Recommendations Update your status Using Publisher Adding your connections Networking with LinkedIn Networking with LinkedIn groups What should I discuss? Creating your own group Sending a group message (announcement) Featured posts Growing your group Setting up your company page So how do you set it up? Using InMail Advertising on LinkedIn Chapter 4 Twitter What is Twitter? Setting up your account Home page Profile page Finding followers and who to follow Spam and abuse. Get tweetingCommunicating on Twitter Lists Advanced and auto following tools Advanced search Making posting easy Listen out for your brand Listening online -- setting up alerts Chapter 5 YouTube Why create a video? What are people watching? Examples of smaller businesses that use video Making your video Length Content Setting up your YouTube channel and uploading your video Uploading Where can I post it? Promoting your video Subscribing to other channels Chapter 6 Instagram What is Instagram? Using Instagram in your business Instagram tools Instagram Stories.