Re-Inventing the Book. Challenges from the Past for the Publishing Industry

Description

Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing. Content: Series Page,Front Matter,Copyright,Dedication,Foreword,Preface and AcknowledgementsEntitled to full text1 - Introduction: The continuing revolution of Gutenberg, Pages 1-18 2 - Reimagining the book: Aesthetics in publishing, Pages 19-74 3 - Reengaging readers, rediscovering strategies, Pages 75-114 4 - Re-discussing the publishing chain as information value chain-circle, Pages 115-131 5 - Redefining publishing: Challenges from the past, Pages 133-146 Timeline, Pages 147-148 Index, Pages 149-152