ENGLISH

Consumer-Citizens of China: the role of foreign brands in the imagined future China

By Kelly , Dong , Lily;Tian

Book information

Publisher
Routledge
Year
2013
ISBN
9780415854627, 0415854628
Language
english
Format
PDF
Filesize
3 MB (3006488 bytes)
Series
Routledge contemporary China series 60
Pages
xix, 147 pages : illustrations ; 24 cm\168
Time added
2020-07-26 19:24:52

Description

Imagining China, imagining brands -- Rethinking popular notion of Chinese consumers' motives for responding to Western brands -- Highlighted moments in the history of branded goods in China -- Foreign brands in China as global brands from the imagined West -- Chinese national narratives and the meanings of Western brands -- National narratives in imaginative processing of Wester brand promotions -- Citizen-consumers in an age of globalization.

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