ENGLISH

Commoditization and the Strategic Response

By Andrew Holmes

Book information

Publisher
Gower
Year
2008
ISBN
056608743X, 9780566087431
LCC
HF1040.7 .H65 2008
Open Library ID
OL16692654M
Language
english
Format
PDF
Filesize
1 MB (1184035 bytes)
Edition
illustrated edition
Pages
245\245
Time added
2010-05-31 00:48:14

Description

In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.

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