ENGLISH

Retail Therapy: Making Strategic Relationships Work

By Rob Jones , Dan Murphy

Book information

Publisher
Palgrave Macmillan
Year
2003
ISBN
1403901716, 9781403901712
Open Library ID
OL8398869M
Language
english
Format
PDF
Filesize
960 kB (982801 bytes)
Pages
209\209
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.

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