ENGLISH

Naked Marketing: The Bare Essentials

By Robert Grede

Book information

Publisher
Marquette University Press
Year
2006
ISBN
9780874620191, 0874620198
LCC
HF5415 .G657 2005
Open Library ID
OL3420360M
Language
english
Format
PDF
Filesize
893 kB (914837 bytes)
Pages
189\189
Topic
Business Marketing
Library
www.knigka.info
Time added
2010-02-18 13:16:04

Description

Книга Naked Marketing: The Bare Essentials Naked Marketing: The Bare EssentialsКниги Маркетинг Автор: Robert Grede Год издания: 2006 Формат: pdf Издат.:Marquette University Press Страниц: 186 Размер: 1,4 ISBN: 0874620198 Язык: Английский0 (голосов: 0) Оценка:Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups.

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