Strategic Communication and AI: Public Relations with Intelligent User Interfaces

Description

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies. Cover Half Title Series Page Title Page Copyright Page Dedication Table of Contents Acknowledgements List of abbreviations 1 Intelligent user interfaces (IUIs): the next generation of digital communication Reasons for this book What kinds of IUIs are there? What could IUIs do to PR? 2 Immersive communication: virtual and augmented realities Sight, touch, interfaces and PR: points of convergence Sight Touch Sight, touch, and the balance of communication 3 Artificial intelligence, emotions, and trust: feeling is believing IUIs and feelings IUIs and trust: can trust be designed? Feelings and trust: beyond humans, beyond PR? 4 Just like us? Listening and learning interfaces Listening like us, not looking like us Learning like us: natural, neural, heterogeneous PR inside the mind 5 From talking to persuasion: obstacles and opportunities Obstacles and opportunities Persuasive interfaces in PR How will we use persuasive interfaces? 6 PR and the interface ‘face’: harnessing hyper-personalised persuasion Towards a ‘PR-friendly’ IUI personality What do IUIs mean for PR? Index