Admen, mad men, and the real world of advertising: essential lessons for business and life

Description

That's going to leave a mark -- What's on the bottle is more important than what's in the bottle -- Can you TIVO doomsday for me? -- Advertising in an economic downturn -- J. Walter after dark -- How did I get here anyway? -- What is an advertising agency? -- What is a brand? -- Do you know Dick? -- Ethical advertising -- Make the logo bigger -- Killing days and buying days -- Influencers of puchase decision -- Zero tolerance -- Clients get the advertising they deserve -- What's in a nameplate? -- Bewitched -- Intelligence at play -- Hard softballs -- Life is a contact sport -- What do you do for a living? -- Triage -- The award for best award show goes to ... -- Hanging in there -- Resetting to zero -- Do you need a Hispanic advertising agency? -- Mr. Humble -- Segmenting your audience -- Bullets -- External forces -- Stupid human tricks -- Leaping to conclusions -- Meetingsmanship -- Mulligans -- Unfocused groups -- Immediacy -- The United States Holocaust Memorial Museum -- Stress -- Render walkabout -- The mission is based on good nutrition -- McDonbel, McDouglas, McDonald's -- The Y2K bug -- Your audience is not naked -- The English accent -- Left brain/right brain -- Everybody gets fired -- Everybody loses accounts -- Celebrity -- Is perception reality? -- No battle plan survives contact with the enemy -- Subliminal advertising -- No one hums the announcer -- The Big Idea -- Big Data -- Small agencies -- The lowest form of advertising -- Werner Heisenberg -- Every job is a job -- All business is personal -- Your true agenda -- One last thing.;The author takes the reader inside the world of advertising, offering stories and observations from working at America's best-known agencies with clients from Pizza Hut to the Holocaust Museum.