ENGLISH

Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health

By Isaac Nahon-Serfaty

Book information

Publisher
Routledge
Year
2018
ISBN
1138656658, 9781138656659
Language
english
Format
PDF
Filesize
3 MB (3270658 bytes)
Series
Routledge Focus on Communication Studies
Edition
1
Pages
124\125
Time added
2021-09-22 23:10:26

Description

This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chávez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State’s escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication. Cover Title Copyright Dedication Contents List of Figures Acknowledgements Visual Preface Introduction 1 Grotesque Transparency: Theoretical and Methodological Foundations The Grotesque and the Esperpento Strategy and Tactics Transparency and Opacity The Aquarium Metaphor The Economy of the Affects Epistemological Boundaries Methodological Notes 2 Alternate Reflexivity: The Politics of Excesses Between Chaos and Control Disclosure and Denunciation Chávez’s Affective Transparency Chávez as Serpent-Charmer Trump and Ford: Grotesque Revelations The Aesthetics of Spectacular Politics 3 Sacralization and Profanation in Public Communication The Return of the Repressed Beyond Horror: Values Terror Performance and Reception Mediations of the Grotesque Counter-Strategy and Anti-/de-radicalization 4 Public Health, Fragmentation and the Legitimacy of the Grotesque Larger, Bigger Grotesque: Fighting Tobacco Toscani’s Touch: Branding Public Health Issues Visually Framing the Excesses From Moral Outrage to Stigma Normalization 5 Strategy, Transparency, Aesthetics and the Ethics of the Realistically Grotesque Revisiting Strategy Double-Edge Sword Transparency Grotesque Aesthetics The Sacred and the Ethics of the Invisible Beyond the Human Body The Future Will Be Kitsch 6 Conclusion: Change and Atavism in Grotesque Transparency References Index About the Author

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