ENGLISH

Customers Are People: The Human Touch

By John McKean

Book information

Publisher
Wiley
Year
2002
ISBN
9780470848890, 0-470-84889-8
Language
english
Format
PDF
Filesize
15 MB (15280042 bytes)
Pages
324\324
Library
mexmat
Time added
2009-07-20 03:45:11

Description

Although 700f the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.

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