Lettering in a Variety of Alphabets

Description

This series of lettering plates is designed to meet the needs of students, advertising men, architects, letterers, and sign writers. The author, after much experience in the field of commercial art and as a teacher of lettering, has prepared and described these plates in such a manner as to be of value to the beginner or advanced letterer. The importance of hand lettering cannot be overestimated, as it is used in projects ranging from the simple counter card to the highly complex advertising display. There is a continuous demand for "appeal" in the field of advertising. Hand lettering, with its personal message, is the best medium for attracting and holding attention. While the vogue in lettering is constantly changing, these plates cover the various styles from the simple single lines to the most advanced modern designs. This new edition features ten new plates that incorporate the very latest lettering designs.