Sears, Roebuck, U.S.A: The Great American Catalog Store and How It Grew

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The Great American Catalog Store And How It Grew The Fabulous Story Of The American Dream Come True Money, Merchandise And Miracles The Original Do-It -Yourself Company That Became A Retail Colossus Front Flap......Page 2 Other books by Gordon L. Weil......Page 7 Library of Congress Cataloging in Publication Data......Page 10 To the Commissioner and to the memory of Mary G. Wilson......Page 11 CONTENTS......Page 13 List of Illustrations......Page 15 PREFACE......Page 17 CHAPTER 1 SEARS, ROEBUCK AND THE AMERICAN WAY OF LIFE......Page 19 CHAPTER 2 MR. SEARS AND MR .ROEBUCK......Page 23 CHAPTER 3 THE GREAT WISH BOOK......Page 42 CHAPTER 4 THE MAN WHO SAVED SEARS......Page 59 CHAPTER 5 THE MAIL-ORDER WAR......Page 79 CHAPTER 6 BIOGRAPHY OF AN ORDER......Page 96 CHAPTER 7 THE GENERAL......Page 109 CHAPTER 8 THE QUARTERMASTER AND THE TERRITORIAL IMPERATIVE......Page 128 CHAPTER 9 TAKING AMERICA'S PULSE - AND ITS BLOOD PRESSURE......Page 137 CHAPTER 10 GETTING THE GOODS......Page 149 CHAPTER 11 MERCHANT TO THE MILLIONS......Page 164 CHAPTER 12 INNOCENTS ABROAD......Page 195 CHAPTER 13 GOOD HANDS, BIG MONEY......Page 208 CHAPTER 14 THE SEARS ARMY......Page 227 CHAPTER 15 FROM COUNTY AGENTS TO MISTER ROGERS......Page 254 CHAPTER 16 THE ORGANIZATION MEN......Page 266 CHAPTER 17 WHERE AMERICA SHOPS?......Page 278 Index......Page 293 GORDON WEIL (Back Flap)......Page 311