ENGLISH

Railway Photographic Advertising in Britain, 1900-1939

By Alexander Medcalf (auth.)

Book information

Publisher
Palgrave Macmillan
Year
2018
ISBN
978-3-319-70856-0, 978-3-319-70857-7
Language
english
Format
PDF
Filesize
4 MB (3864967 bytes)
Series
Palgrave Studies in the History of the Media
Edition
1
Pages
XI, 236\243
Time added
2018-03-04 00:00:30
Cultural History

Description

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture. Front Matter ....Pages i-xi Introduction (Alexander Medcalf)....Pages 1-34 Railway Advertising: Theory and Practice 1900–1939 (Alexander Medcalf)....Pages 35-69 In the Country (Alexander Medcalf)....Pages 71-109 By the Seaside (Alexander Medcalf)....Pages 111-152 Around Town (Alexander Medcalf)....Pages 153-182 On the Train (Alexander Medcalf)....Pages 183-215 Conclusion (Alexander Medcalf)....Pages 217-227 Back Matter ....Pages 229-236

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