The 30 Day MBA in International Business: Your Fast Track Guide to Business Success (30 Day MBA Series)

Description

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. The 30 Day MBA in International Business covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well as an online list of sources to keep you informed on all the key business issues. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices. The 30 Day MBA in International Business Title Page Copyright Page Contents List of figures List of tables Introduction So should you go to business school? Using this book The main uses of MBA International Business knowledge How this book is organized and how to use it Additional learning resources 01 Introduction to international business A brief history of the instruments of international business Why and how businesses become international International trade theory – an A to P The economic, social and enterprise effects of international business Risks Online video courses and lectures Online video case studies 02 The international business environment Political systems Economic systems Technological effects Environmental factors Legal Online video courses and lectures Online video case studies 03 Global business strategy Devising strategy – the overview Cost leadership Differentiation Focus Industry analysis Segmenting markets Branding Market research Online video courses and lectures Online video case studies 04 International marketing strategy The marketing mix Products and services Advertising and promotion Selling Pricing strategy Place Channel structures Marketing online Social media strategy Online video courses and lectures Online video case studies 05 Finance and accounting Who uses accounting information and why Understanding and interpreting key accounting reports Analysing accounts Sources of funds Stock markets Junior stock markets Crowdfunding Foreign direct investment (FDI) incentives Taxing international enterprises Foreign exchange Online video courses and lectures Online video case studies 06 Managing the international organization International business strategy vs structure, people and systems Structures – the options Line and staff organization Strategic business unit (SBU) Succession planning Teams The board of directors Outsourcing Online video courses and lectures Online video case studies 07 Human resource management Culture Expatriates Compensation strategies Appraisals Development Labour relations, practices and law Organizational behaviour Managing change Online video courses and lectures Online video case studies 08 Selecting and maintaining global strategic partners Going on the acquisition trail Valuing a target Limit the risks Manage the acquisition/venture relationship Clear the regulators Online video courses and lectures Online video case studies 09 Ethics and social responsibility in the global marketplace Ethics and social responsibility defined Corruption – the international perspective Owners vs directors: the start of the ethical tug of war Understanding stakeholders Implementing ethical and responsible strategies Whistleblowers – an ethical longstop Does being ethical pay off? Online video courses and lectures Online video case studies Index