ENGLISH

The Fundamentals of Branding

By Melissa Davis

Book information

Publisher
AVA Publishing
Year
2009
ISBN
2940373981, 9782940373987
Language
english
Format
PDF
Filesize
12 MB (12314673 bytes)
Pages
186\186
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.

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