ENGLISH

Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

By Norm Brodsky , Bo Burlingham

Book information

Publisher
Penguin Group USA
Year
2010
ISBN
1591843200, 9781591843207
LCC
HD62.5 .B75 2008
Google Books ID
JsY-DvAdkpIC
Language
english
Format
EPUB
Filesize
432 kB (442146 bytes)
Pages
288\0
Scanned
no
Time added
2012-03-09 12:00:00

Description

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

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