New Business Models in the Course of Global Crises in South Asia: Lessons from COVID-19 and Beyond

Description

To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during national and global crises, such as the COVID-19 pandemic. Specifically, it proposes new and inspiring business models for various industries such as service and retail industry using different statistical software like SPSS and AMOS. It discusses the various changing elements of businesses such as the application of artificial intelligence (AI) and machine learning and how to cope with these unexpected business elements to maintain sustainable development. Preface Acknowledgments Introduction Contents Contributors Chapter 1: Behaviour of Faculty During COVID-19 Lockdown: A Study of Higher Education in India 1.1 Introduction 1.2 Literature Review 1.3 Research Methodology 1.3.1 Questionnaire Development 1.3.2 Sampling and Data Collection 1.4 Data Analysis and Results 1.4.1 Response Rate and Subjects 1.4.2 Principal Component Analysis (PCA) 1.4.2.1 Pearson Correlation Analysis 1.4.2.2 Data Consistency 1.4.2.3 Factor Extraction 1.4.2.4 Validation of Factor Extraction 1.4.3 Applying Structural Equation Modelling (SEM) for Measuring Impact of Factors on Harmonious Lifestyle 1.4.4 Hypothesis: Path Testing 1.5 Discussion 1.6 Implications and Limitations 1.6.1 Theoretical Implications 1.6.2 Managerial Implications 1.6.3 Limitations and Future Research 1.7 Conclusions References Chapter 2: Self Leadership and Innovative Behaviour Challenges in Academics During COVID-19 Crisis 2.1 Introduction 2.2 Literature Review 2.2.1 Self-Leadership and Innovative Behaviour 2.2.2 Self-Leadership and Self-Efficacy 2.2.3 Relationship Between Self-Efficacy and Innovative Behaviour 2.2.4 Relationship Between Job Satisfaction and Innovative Behaviour 2.2.5 Relationship Between Job Satisfaction and Self-Leadership 2.2.6 Relationship Between Self- Efficacy and Job Satisfaction 2.3 Research Methodology 2.3.1 Measures 2.3.1.1 Self-Leadership 2.3.1.2 Self-Efficacy 2.3.1.3 Job Satisfaction 2.3.1.4 Innovative Behaviour 2.3.2 Target Population and Sample Size 2.3.3 Sampling Method 2.3.4 Data Analysis 2.3.4.1 Self-Leadership 2.3.4.2 Innovative Behaviour 2.3.4.3 Self-Efficacy 2.3.4.4 Job Satisfaction 2.4 Results 2.5 Discussions 2.6 Conclusions References Chapter 3: Engagement of Higher Education Teachers During COVID-19 Pandemic in India 3.1 Introduction 3.2 Literature Review 3.3 Research Methodology 3.4 Main Results and Discussion 3.5 Conclusion References Chapter 4: Business Continuity in COVID-19 Pandemic: A Global Review 4.1 Introduction 4.1.1 Objectives 4.1.2 ICC Principles for Business Continuity Management in COVID-19: PAMA 4.2 Literature Review/Background 4.2.1 Global Review 4.2.1.1 The USA 4.2.1.2 China 4.2.1.3 Pakistan 4.2.1.4 India 4.3 Materials and Methods 4.4 Conclusion, Recommendation, Limitation, and Future Research Direction References Chapter 5: Brand and Product Preferences Among Post-millennial Consumers During Act-of-God Periods 5.1 Introduction 5.2 Review of Literature 5.2.1 Act of God 5.2.2 AOG’s Influence on the Marketing Mix 5.2.3 Brand Preferences During AOG 5.2.4 Brand Preference in Globalization Era 5.2.5 Brands and Brand Preferences 5.2.6 Proposed Theoretical Framework 5.3 Research Objectives 5.4 Hypothesized Model 5.5 Design of Study 5.6 Analysis and Results 5.6.1 Exploratory Factor Analysis 5.6.2 Confirmatory Factor Analysis 5.6.3 Regression Imputation of the Latent Factors 5.6.4 Structural Equation Modeling 5.7 Discussion 5.8 Conclusion References Chapter 6: The Acceleration of Online Business is Changing the Face of Indian Market: Impact of Active Coronavirus(Covid 19) 6.1 Introduction 6.2 Emergence of Online Business During Pandemic 6.3 Impact of COVID-19 on Online Business 6.3.1 The Consumption Process During COVID-19 6.3.2 Shifting and Unfolding the Business 6.4 Factorial Influence of COVID-19 on Online Business 6.4.1 The Slowdown of Online Business During COVID-19 Situation 6.4.2 Effects on Job Market Due to COVID-19 Situation 6.4.3 Bit to Byte Technology Updation 6.4.4 No Stoppage on Flow of Education 6.5 Post-COVID-19: A Way to Normal 6.6 Conclusion References Chapter 7: Driving Digital Transformation for Competitive Distinctiveness: The Case of Saregama Carvaan 2.0 7.1 Introductory Reflections 7.2 Embracing the Digital Revolution 7.3 Music Business: Taking the ‘Digital’ Leap? 7.4 The Origin Saga of Saregama India Ltd. 7.5 Saregama Carvaan to Carvaan 2.0: A ‘Digital’ Triumph? 7.6 Saregama Carvaan’s Digital Transformation Drives Competitive Distinction 7.7 Conclusive Deliberations Appendix 1: List of Exhibits Appendix 2: List of Tables References Chapter 8: Business Opportunities for Small Firms Through Digital Platform in Post COVID Era 8.1 Introduction 8.2 Literature Review 8.3 Present Study 8.4 Empirical Study 8.4.1 Study Objective 8.4.2 Method 8.4.3 Findings and Discussion 8.5 Development of Theoretical Framework Suitable for Consumers in the Digital Platform 8.6 Conclusion 8.6.1 Theoretical Implications 8.6.2 Managerial Implication References Chapter 9: Pandemic Effect and Remedial Business Model in Micro, Small and Medium Enterprises: A Study in India with Special Reference to West Bengal 9.1 Introduction 9.2 Literature Review 9.3 Data Sources and Methodology 9.3.1 Date Sources 9.3.2 Methodology 9.4 Results and Discussion 9.4.1 MSMEs and Effect of COVID-19 Pandemic in India: A Micro Empirical Experience 9.4.2 Remedial Measures Taken by Government 9.5 Conclusion and Recommendation 9.6 Limitations and Scope of Further Research References Chapter 10: Mergers and Acquisitions: A Key Revival Strategy During the COVID-19 Times 10.1 Introduction 10.2 Background 10.3 Literature Review 10.4 Materials and Methods 10.5 Results 10.6 Discussion 10.6.1 Primary Sector 10.6.1.1 Agriculture and Allied Activities 10.6.2 Secondary Sector 10.6.2.1 Manufacturing Sector 10.7 Future Research Directions 10.8 Conclusions Web References Chapter 11: Effectiveness of Working Capital Management on MSME Sustainability in West Bengal 11.1 Introduction 11.1.1 Working Capital 11.1.2 MSME 11.1.3 Forms of Working Capital 11.1.4 Importance of Adequate Working Capital 11.1.5 Need for the Study 11.1.6 Objectives of the Study 11.2 Literature Review 11.3 Research Methodology 11.3.1 Conceptual Framework of the Study 11.3.2 Population and Sample Selection 11.3.3 Data Collection 11.3.4 Data Analysis 11.3.5 Limitations of the Study 11.4 Analysis of the Data 11.4.1 Profiling of Sample Data 11.4.2 Working Capital Requirement and Its Management 11.4.3 Methods of Financing Working Capital Requirements 11.4.4 Receivables, Stock-in-Trade, and Cash Management 11.5 Findings 11.6 Conclusion 11.7 Recommendations References Chapter 12: Application of Machine Learning (ML) in Human Resource Management 12.1 Introduction 12.2 About Machine Learning 12.3 Machine Learning and HR 12.4 Objectives and Methodology 12.5 Capacity Building and Challenges 12.6 Insights from HR Data 12.7 Impact of Machine Learning in HR 12.7.1 Automation of Workflows 12.7.2 Attracting Top Talent 12.7.3 Less Time, Reduced Bias, and Greater Accuracy in Recruiting 12.7.4 Applicant Tracking and Assessment 12.7.5 Personalization 12.7.6 Forward Planning and Efficiency Improvements 12.7.7 Attrition Detection and Understanding 12.7.8 Measure and Understand Employee Engagement 12.7.9 Individual Skill Management/Performance Development 12.8 Conclusion References Chapter 13: Deendayal Antyodaya Yojana-National Rural Livelihood Mission (DAY-NRLM) and Tribal Livelihood Promotion: An Indian Experience in Pre-post COVID-19 Pandemic Era 13.1 Introduction 13.2 Review of Related Literature 13.3 Materials and Methods 13.3.1 Materials 13.3.2 Methods 13.4 Tribes and Their Participation in SHGs in India: An Overview 13.4.1 Status of Tribes in India 13.4.2 Tribal Participation in SHGs in India: An Inter-state Assessment 13.4.2.1 Tribal Participation in SHGs in India 13.4.2.2 Impact of COVID-19 on Tribal Participation in SHGs in India 13.5 DAY-NRLM: A Journey Towards Livelihood Promotion 13.5.1 Formation of DAY-NRLM 13.5.2 Conceptualization of Livelihood and DAY-NRLM 13.5.3 Promotional Activities of DAY-NRLM 13.5.3.1 Programme and Strategies of DAY-NRLM 13.5.3.2 Specific Protocol for Inclusion of Tribes in Mainstream Activities 13.5.3.3 DAY-NRLM Approach to COVID-19 13.6 Conclusion and Policy Recommendation 13.7 Limitations and Scope for Further Research References Chapter 14: How Microcredit Supports the Employability in the New Normal Era? A Study on Rural Backdrop of India 14.1 Introduction 14.2 Literature Review and Hypothesis Development 14.2.1 Studies on Microfinance and Employability 14.2.2 Studies on Microcredit, COVID 19 and Employability 14.3 Research Methodology 14.3.1 Sample Design 14.3.2 Variable Used in the Study 14.3.3 Statistical Tools Used for the Study 14.4 Analysis and Findings 14.4.1 Role of Microcredit on Employment Generation 14.5 Results and Discussion 14.6 Conclusion and Implications References Chapter 15: Post Covid-19 Challenges and Economic Development Through Micro, Small, and Medium Enterprises in India 15.1 Introduction 15.1.1 Methodology and Data Sources 15.1.2 How to Survive This Covid-19 Pandemic 15.1.3 Growth of Top Expenditure Areas for Small to Medium-Sized Businesses (SMBs) Worldwide Between 2016 and 2021 15.1.4 Top Countries Having Highest Share MSME Businesses in the World 15.1.5 Supply Chain Disruption and Expected Trade Plunge Due to Covid-19 Crises in the World 15.1.6 Impact of Covid-19 on Indian Economy 15.1.7 Current Scenario of Micro Small and Medium Enterprises in India 15.1.8 Percentage Distribution of Male/Female Ownership of MSMEs in India 15.1.9 Share of MSME Exports in Total Exports (in %) 15.1.10 Activity-Wise Estimated Employment in Rural and Urban Areas (in Lakh) 15.1.11 Employment Distribution of MSMEs in Rural and Urban Areas in India 15.1.12 Male/Female-Wise Employment Distribution in India 15.1.13 Distribution of Top Ten States in MSMEs Units and Employment 15.2 Conclusion References Conclusion Index