ENGLISH

Business Economics: A Contemporary Approach

By Peter E. Earl , Tim Wakeley

Book information

Publisher
McGraw-Hill Education
Year
2004
ISBN
0077103920, 9780077103927
Open Library ID
OL7308909M
Language
english
Format
PDF
Filesize
10 MB (10237928 bytes)
Pages
508\588
Orientation
no
Scanned
yes
Time added
2012-02-04 16:00:00

Description

Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.

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