ENGLISH

Multimodal Discourse: The Modes and Media of Contemporary Communication

By Theo Van Leeuwen , Gunther Kress

Book information

Publisher
Bloomsbury Academic
Year
2001
ISBN
0340608773, 9780340608777
Language
english
Format
PDF
Filesize
20 MB (21053486 bytes)
Series
Hodder Arnold Publication
Edition
1
Pages
152\152
Time added
2018-02-26 00:46:06
Communication;WordsLanguage & Grammar;Reference;Communication & MediaLanguage & Grammar;Reference;Linguistics;WordsUsed & Rental Textbooks;Specialty BoutiqueUsed & Rental Textbooks;Specialty Boutique;Communi

Description

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

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