Disruptive Technologies: Develop a Practical Framework to Understand, Evaluate and Respond to Digital Disruption

Description

Technology has been the great transformer of the past decade. It is therefore imperative that businesses are able to adapt to the challenges it poses. In recent years, rapid advancements in communication, processing power, miniaturization of materials and the low cost of storage have meant that technology has developed at an unprecedented rate. New technologies such as NFTs, VR/AR and blockchain continue to upheave existing business models. The impact of this turbulent environment cannot be overstated; if companies care unable to grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of technological disruption. Disruptive Technologies offers a three-step framework that enables readers to make choices about how their business responds to technological upheaval, rather than being led by those forced upon them. Showing how to first understand a new technology, then evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. Now in its second edition and featuring case studies and discussions of emerging technologies such as NFTs, virtual and augmented reality, blockchain, graphene, 3D printing, and a new chapter dedicated to Facebook's Metaverse, this is the essential guide to stability in the face of ongoing technological upheaval. Featuring online resources: an emerging technology checklist to be updated annually. Cover Contents Acknowledgements Introduction 01 Emerging technologies Is it emerging or disruptive? How do disruptive technologies happen? So what disruptive technologies are going to be big deals? Conclusion 02 Disruptive and emerging technology: the brutal truth What’s the problem here? It doesn’t have to cost the earth Small is beautiful Commitment is key to success It starts with you What is bad technology? So are we doomed to a world with good technologies but bad people? TBD is the solution 03 The forecasting fallacy Forecasting is hard but you can make it easier What matters can’t be forecast and what can be forecast doesn’t matter So how can you make better predictions and forecasts? Great, so what’s the problem? Why don’t people change? Dedication is a hard thing to create and maintain So what do I do? I’m not a mindreader… What happens if change is poorly thought out? The right tools can make people change (or see change) easier Conclusion: innovation needs a flexible framework 04 The TBD framework: an introduction The future needs to be agile The right mindset is key How to toughen your optimism The forecast is still cloudy, fast and changeable The origins of TBD Why two versions? What ‘simple’ TBD is set up to do The ‘simple’ TBD framework Conclusion 05 Complex TBD Why are two versions of TBD needed? What is TBD+? When do you use TBD+? Before you start, a word on failure The TBD+ process Conclusion 06 How to get sign-off Why people resist ideas and solutions Understanding risk and why it isn’t a dirty word Bias is everywhere and nowhere Outsiders are often seen or needed to create movement Selling power... painfully ‘That’s expensive’ Conclusion 07 Open business and innovation What is open business? Open business does not mean (or require) Holacracy So how open does an open business have to be? Why is being open such a big deal? A halfway house is possible... but risky So if open is hard and halfway isn’t great – where do I start? For effective change, you need to create some disharmony Sometimes you just need one thing... someone else Conclusion 08 What to look out for Expect the unexpected – they will come Run away if you hear senior executives say ‘it won’t happen to us’ Remember: fearing the iceberg is wrong What you should do and what you shouldn’t do Expect that things will also go wrong An innovation toolkit Conclusion 09 Dis-innovation Why ‘think different’ probably won’t work for you but thinking differently will How you fix a bench says a lot about you and your company Complacency is the killer, commitment is key Your approach to any change has to be tailored Thinking differently requires other people, not just you Conclusion 10 Web 3.0: The opportunities… and issues Why is Web3 disruptive? A quick Web3 glossary How people are using Web3 today How DAOs will change the way businesses form and function How will people use Web3 in the future? What’s the future for Web3? Web5 (yes, five) is already here 11 The metaverse – a truly disruptive technology Where are we now? Why is the metaverse disruptive? Pros and cons of the metaverse Why Meta is (and isn’t) driving the metaverse narrative How should brands enter the metaverse? What comes after the multiverse? 12 Disruption and newer generations Why saying ‘Millennial’ is not helping you or your business Challenge your myths about Millennials Why are people who were born between 1980 and 2000 so important? Your business needs EQ not IQ – form a Millennial mindset Do not dismiss the desire for meaning and meaningful work Conclusion 13 The future of TBD and disruptive technologies TBD is a framework – you are what makes it work Why TBD goes with you through life The future should not be feared The future of TBD References Further reading Index