ENGLISH

Brainfluence: [100 Ways To Persuade And Convince Consumers With Neuromarketing]

By Roger , Audio-Tech Business Book Summaries , Inc.;Gildan Media Corporation;Dooley

Book information

Publisher
Wiley;Audio-Tech Business Book Summaries
ISBN
9781118113363, 9781118175941, 9781118175958, 9781118175965, 1118113365
Language
english
Format
EPUB
Filesize
792 kB (811122 bytes)
Series
Audio-Tech Business Book Summaries (Series)
Edition
Abridged
Pages
1 audio disc : digital ; 4 3/4 in\0
Time added
2020-07-26 19:24:52
Advertising--Psychological aspects;Consumers--Psyc

Description

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems.

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