ENGLISH

Buy It Now: Lessons from eBay

By Michele White

Book information

Publisher
Duke University Press
Year
2012
ISBN
9780822391876
DOI
10.1515/9780822391876
Language
english
Format
PDF
Filesize
2 MB (2542195 bytes)
Pages
336\330
Library
degruyter.com
Time added
2023-08-22 12:15:20

Description

In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.

Similar books