ENGLISH

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls

Book information

Publisher
Wiley
Year
2002
ISBN
047084499X, 9780470844991
Language
english
Format
EPUB
Filesize
3 MB (3483025 bytes)
Edition
1
Pages
292\0
Time added
2016-06-28 08:23:04
Management;Management & Leadership;Business & MoneUsed & Rental Textbooks;Specialty BoUsed & Rental Textbooks;Specialty Boutique;Managem

Description

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

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