Consumer Culture Theory

Description

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.  This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past. Consumer Culture Theory Consumer Culture Theory Content List of Contributors List of Figures List of Tables Introduction – Consumer Culture Fairy Tales PART I: OBJECTS AND THEIR DOINGS Chapter 1: Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals Conceptual Background Contextualization Research Method Findings A Singularized Object that Becomes Decommoditized and Unalienable through the Ritual Process The “Love Bridge” Is a Place of Pilgrimage Where Rituals Occur Instability and Ambiguity of Symbolic Meanings The Active Function of Symbolic and Mythological Features Discussion References Chapter 2: The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and Crashers Introduction Material Culture and the Social Life of Things Along the Consumption Cycle Methodology Findings Product Usage Product Disposal Discussion: Objectification and Personification Conclusion References Chapter 3: “When Your Dog Matches Your Decor”: Object Agency of Living and Non-Living Entities in Home Assemblage Introduction Non-Human Agency in Home Assemblage: Theoretical Underpinnings Methodology Findings Distributed Agency in the Human–Animal Relation Distributed Agency in the Human–Material Object Relation Distributed Agency in the Animal–Material Object Relation Discussion: Toward Shared Agency in the Triadic Relation Among Human, Animal, and Material Object Conclusions References Chapter 4: “I’m Only a Guardian of These Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects Introduction Literature Review Curation and Consumer Research The Consumption and Circulation of Old Objects Re-Contextualizing Curatorial Consumption Research Setting: Vintage Methods Findings and Discussion: Vintage Traders and Curatorial Practices Acquisition Preservation Transference Conclusion References PART II: GLOCALIZATION Chapter 5: Story of Cool: Journey from the West to Emerging Arab Countries Introduction About Cool: Literature and Marketing Practices Cultural Frame: About Tunisia Methodology Findings: How Is Cool Constructed By Tunisians? Lexical Synonyms of Cool Meanings of Cool A Semiotic Square Analysis of Cool among Tunisians Discussion and Contributions References Chapter 6: Ethnic Identification: Capital and Distinction Among Second-Generation British Indians Introduction Context Literature Review Consumer Acculturation British Asian Identity-Work Overview of Key Theoretical Concepts Methods Findings Bollywood Cinema as Prized Cultural Capital Performing Arts as Institutional Capital Hysteresis, Gender, and Ethnicity Discussion References Chapter 7: Cognitive Polyphasia, Cultural Legitimacy, and Behavior Change: the Case of the Illicit Alcohol Market in Kenya Introduction Study Context Literature Review Cognitive Polyphasia Cognitive Polyphasia and Change Institutional Theory: Cultural-Cognitive Legitimacy Methodological Approach Findings Illicit Alcohol as a Polluted, Contaminated Product Curses, Misfortune, and Change Witchcraft and Sorcery Discussion References Other Internet Sources PART III: CONSTITUTING MARKETS Chapter 8: Magic Towns: Creating the Consumer Fetish in Market Research Test Sites The Consumer as Fetish Assembling a Test Market Assembling – Fetishization – Purification Fetish, Politics, and Strategy References Chapter 9: Humanizing Market Relationships: the DIY Extended Family Marketization An Institutional Theory Perspective Context and Methods Findings: DIY Extended Family Point of Departure: A Market for Companionship Moving beyond Transactional Relationships Sharing Consumption Experiences Reinforcing Social Bonds through Giving The DIY Extended Family Discussion: Entrepreneurial Re-Creation of the Extended Family Using Market Offerings References Chapter 10: Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers Introduction Theoretical Considerations: Nationalism, Patriotism and Cultural Intermediaries in the Marketplace Data and Method Findings Patriotic Dispositif Patriotism in the Interpretations of Fashion Designers Patriotic Fashion Cosmopolitan Patriotism Economic Patriotism Cultural Patriotism Fashion Localism Discussion, Conclusion, and Future Directions References Chapter 11: Culinary Communication Practices: The Role of Retail Spaces in Producing Field-Specific Cultural Capital Introduction Festivals as Bundles of Practices Retail Spaces and Cultural Capital The Foodie Consumption Field and Its Field-Specific Capital Research Methodology and Empirical Context Context Fieldwork Data Analysis Procedures Findings Representational Practices Exchange Practices Experiential Practices Discussion and Implications References PART IV: QUOTH THE RAVEN Chapter 12: Duck, It’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow The FIR Tree Once Upon an MS Dreary Mournful and Never-Ending Revision Quoth the Reader, Nevermore Perversity Pugnacity Poetry Quoth the Writer, Never Bore From Out That Shadow References Index