ENGLISH

World at Work - GR9 - Strategic Communication in Total Rewards (v3.06.3)

By WorldatWork

Book information

Year
2009
Language
english
Format
PDF
Filesize
8 MB (8338440 bytes)
Edition
v3.06.3
Pages
\150
DPI
300
Orientation
yes
Paginated
no
Scanned
portrait
Time added
2024-02-17 16:00:27

Description

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.

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