ENGLISH

New Media and Visual Communication in Social Networks

By Serpil Kır

Book information

Publisher
Information Science Reference
Year
2019
ISBN
1799810410, 9781799810414
Language
english
Format
PDF
Filesize
11 MB (12022112 bytes)
Series
Advances in Multimedia and Interactive Technologies
Pages
376\370
Time added
2021-07-24 18:11:10

Description

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators. Cover Title Page Copyright Page Book Series Editorial Advisory Board Table of Contents Detailed Table of Contents Foreword Preface Acknowledgment Chapter 1: Presentation of Visual Culture Elements in Digital Environments With Special Effect Technologies Chapter 2: Visual Literacy and Visual Rhetoric Chapter 3: Visuality in Corporate Communication Chapter 4: How Is a Country Image and Identitiy Construction Reflected via Discourses in Press? Chapter 5: Journalism and Communication Design in New Media Chapter 6: A Critical Appraisal of Crime Over Social Networking Sites in the Context of India Chapter 7: Mobile-Based Social Media, What Is Cutting? Chapter 8: Erdogan vs. Erdogan Chapter 9: Is Somebody Spying on Us? Chapter 10: Virtual Resistance of “Çiftlik (Farm) Bank Scapegoats” and Discursive Atonement of “Being Scammed” Chapter 11: Identity Design and Identities Exhibited in Social Networks Chapter 12: Real-Time Marketing as a New Marketing Approach in the Digital Age Chapter 13: Social Networks Chapter 14: Rise of Facebook in the USA and WeChat in China Chapter 15: Voyeurism in Social Networks and Changing the Perception of Privacy on the Example of Instagram Chapter 16: Carnivalesque Theory and Social Networks Compilation of References Related References About the Contributors Index

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