ENGLISH

Consuming Atmospheres

By Jack , Chloe Steadman;Jack Coffin;; Coffin

Book information

Publisher
Routledge
Year
2023
ISBN
9781000970333, 9781032264929, 9781032264943, 9781003288510
Language
english
Format
EPUB
Filesize
8 MB (8571556 bytes)
Pages
\0
Time added
2024-02-01 12:46:30

Description

Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos.

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