ENGLISH

Media and Society: Critical Perspectives

By Graeme Burton

Book information

Year
2004
ISBN
0335208800, 9780335208807, 9780335224449
Open Library ID
OL10561762M
Language
english
Format
PDF
Filesize
5 MB (5197418 bytes)
Edition
1
Pages
392\394
Time added
2011-06-04 13:46:07

Description

An intriguing look at the effects of the modern media on society This book is designed as a complete primer for undergraduates who need an overall perspective on media studies. It covers the main theory and discussion points surrounding the media. These include ideas about media power, how to make sense of media material, and how the media may influence one’s view of the world. The book covers dominant critical approaches to the relationship between media and society, as well as textual analysis, audience studies, media effects, and institutional power. It includes a range of specialist case studies relating these critical approaches to areas such as popular music, film, and news. This book shows how the media may influence our view of the world and helps students to answer such questions as: How may we understand the interaction between media and society? What ideas are produced when we read “media texts,” and how are these constructed? How may we understand media influence in the context of the relationship among institutions, texts, and audiences?

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