Professional Communication 4e: : Deliver effective written, spoken and visual messages

Description

Professional Communication: Deliver effective written, spoken and visual messages Fourth Edition is aimed at all professionals and students in business, industry and higher education institutions. It offers sound advice, clear guidelines and numerous practical examples, and this latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research. Designed and written as an easy, instant reference and practical aid for all levels of readers, it has proved its success as a textbook in academia, and as a resource in industry. Some of the topics this new edition covers are: •Analysis and audience reach: confident presentations, visuals and graphics •Design: social media platforms, and document and PowerPoint templates •Digital research techniques: sourcing data and referencing, writing for academia •Final delivery: industry reports, academic proposals and theses, CVs and applications •Workspaces: business plans, meetings, agendas and minutes, negotiation, ethics and teams. Front cover Juta Support Material Title page Imprint page Table of contents Introduction Contributing author Editor and principle author Contributing author Preface Acknowledgements Chapter 1: Writing effectively 1.1 Purpose and planning 1.2 How to produce the document 1.3 How to write in Plain English 1.4 How to edit the final draft for visual readability and impact Chapter 2: The digital footprint: social media, templates, Microsoft® Word™ 2.1 Research and understand social media spaces 2.2 Develop smart digital work skills 2.3 Develop smarter documentation skills 2.4 How to use Microsoft® Word™ to improve your output Chapter 3: Correspondence: mail to digital text 3.1 Levels of style and tone 3.2 Readability and structure 3.3 Types of emails and letters 3.4 Etiquette for digital correspondence 3.5 How to manage email Chapter 4: Curricula vitae, application letters and interviews 4.1 Types of curricula vitae 4.2 Letters or emails of application or covering letters 4.3 Interviews for job or funding applications Chapter 5: Managing teams, negotiating, working ethically 5.1 Building effective teams 5.2 Styles of leadership 5.3 Techniques for solving problems 5.4 Negotiation and persuasion 5.5 Ethics at work Chapter 6: Meetings, agendas and minutes 6.1 Reasons to hold meetings and take minutes 6.2 Different stages of meetings 6.3 Agendas: Purpose, organisation and style 6.4 Minutes: purpose, organisation and style Chapter 7: Business proposals and business plans 7.1 Business proposals as persuasive documents 7.2 Different types of proposals 7.3 Write the sections of a business proposal 7.4 Business plans as a form of raising finance 7.5 How to develop a business plan 7.6 Write the sections of a business plan Chapter 8: Report writing 8.1 Nature of reports 8.2 Writing techniques for reports 8.3 Types of reports 8.4 Letters of transmittal 8.5 Example of an evaluative report Chapter 9: Presentation skills 9.1 Before the presentation 9.2 During the presentation 9.3 At the end of the presentation 9.4 Overcome barriers to effective presentations Chapter 10: Graphics, visual aids and posters 10.1 Advantages of using illustrations 10.2 Conventions for using illustrations 10.3 How to generate illustrations 10.4 Tables 10.5 Figures 10.6 Posters Chapter 11: Visuals to support oral messages 11.1 Importance of using visuals in oral messages 11.2 Guidelines for the design of effective visuals 11.3 Slides in Microsoft® PowerPoint™ 11.4 Non-linear presentations Chapter 12: Foundations: approaching the research journey 12.1 Research paradigms and approaches 12.2 How to locate your research question 12.3 Research ethics 12.4 Referencing and citation 12.5 Integrating sources into your work Chapter 13: Working with data and research methodologies 13.1 How to locate sources 13.2 Research methodologies 13.3 Data analysis 13.4 How to present your research Chapter 14: Academic proposals, dissertations, theses and papers 14.1 How to manage the process of writing up research 14.2 Academic proposals 14.3 Academic theses 14.4 Papers and journal articles Bibliography and suggested reading Index