ENGLISH

Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

By Shalini Shankar

Book information

Publisher
Duke University Press
Year
2015
ISBN
9780822375616
DOI
10.1515/9780822375616
Language
english
Format
PDF
Filesize
5 MB (5583706 bytes)
Pages
328\326
Library
degruyter.com
Time added
2023-08-22 13:35:23

Description

Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.

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