ENGLISH

PRICING INTELLIGENCE 2.0: A Brief Guide to Price Intelligence and Dynamic Pricing

By Mihir Kittur

Book information

Year
2015
Language
english
Format
PDF
Filesize
2 MB (1711680 bytes)
Pages
47\51
Time added
2015-06-22 10:45:17
Consumer Behavior Marketing Sales Business Money E

Description

In an era of information transparency and the empowered consumer, how you price your product could make or break your business. Price too high and you’ll likely lose to the competition. Price too low and you’ll degrade the value of your goods and services. Price just right, and you’ve put yourself in prime position to win the sale. Bottom line: you need a strong, sound, and proactive strategy to come out on top.In “PRICING INTELLIGENCE 2.0: The Brief Guide to Price Intelligence and Dynamic Pricing,” market leader Ugam delivers practical real-world counsel and recommendations for building a competitive, responsive, and winning pricing strategy for virtually any retail environment.The book examines the behavior and expectations of today’s shopper, the wealth of competitive data that online retailers have at their disposal and how to use it, and finally, how to select and benefit from a pricing intelligence solution provider.Note: All proceeds will be donated to St. Jude Children's Research Hospital.

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