Fashion Trends Volume Second edition: Analysis and Forecasting

Description

In a fast-moving global industry how does anyone know what the next trend will be? To answer this question, fashion professionals engage in a systematic, analytical process to predict and understand changes in society and consumer behavior. Forecasting companies and developers collect information related to culture, the economy, politics, and technology that may influence future trends. Gleaning information wherever they can, online or from books, arts, music, movies, fashion, and architecture, fashion forecasters research cultural indicators that signpost new ways of living, shopping, and designing. Fashion Trends offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes expanded coverage of social media, crowd sourcing, digital influencers, and the use of technology such as augmented reality, radio-frequency identification (RFID), and big data. With the rise of individualism, the authors also walk you through the “end of fashion” and what comes next, including clothing subscription and rental services, the circular economy, transparency and traceability, and the role of forecasting in provoking the desire for a sustainable lifestyle. Cover page Title page Copyright page Series page CONTENTS LIST OF FIGURES AND TABLES ACKNOWLEDGEMENTS INTRODUCTION CHAPTER 1 THE BASICS OF FASHION TRENDS AND FORECASTING Objectives Introduction to Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change Introduction to Fashion Forecasting Terminology Historical Overview of Fashion Forecasting Chapter summary Key terms Questions for Review and Discussion Suggested Readings References CHAPTER 2 CONSUMERS’ ROLE IN FASHION ADOPTION Objectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories Chapter summary Key terms Questions for Review and Discussion Suggested Readings References CHAPTER 3 THE PROCESS AND METHODS OF FASHION TREND ANALYSIS AND FORECASTING Objectives The Process of Fashion Trend Analysis and Forecasting The Methods of Fashion Trend Analysis and Forecasting Future of Fashion Forecasting Chapter summary Key terms Questions for Review and Discussion Suggested Readings References CHAPTER 4 THE ROLE OF FASHION INDUSTRY PROFESSIONALS IN TREND DEVELOPMENT AND FORECASTING Objectives The Role of Fashion Industry Professionals in Creating and Supporting Trends The Role of Developers, Gatekeepers, and Promoters Forecasting as an Integrated Process Chapter summary Key terms Questions for Review and Discussion Suggested Readings References CHAPTER 5 CONSUMER AND INDUSTRY ACCELERATORS OF FASHION INNOVATIONS AND DIFFUSION Objectives The Style-Confident Consumer Industry Technology Trends that Accelerate Product Innovation and Diffusion Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion Chapter summary Key terms Questions for Review and Discussion Suggested Readings References CHAPTER 6 SOCIAL RESPONSIBILITY AND SUSTAINABILITY RELATED TO FASHION TRENDS AND FORECASTING Objectives Definitions of Social Responsibility and Sustainability Increased Waste Due to Rapid Diffusion of Innovation The Influences of Social Responsibility and Sustainability on Fashion Trends Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms Chapter summary Key terms Questions for Review and Discussion Suggested Readings References CHAPTER 7 FORMATS OF TREND FORECASTS AND THE INFLUENCES OF TREND FORECASTING ON BUSINESS DECISIONS Objectives Formats of Trend Forecasts The Influences of Trend Forecasting on Business Decisions Chapter summary Key terms Question for Review and Discussion Suggested Readings References INDEX