ENGLISH

Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

By Jackson K.T.

Book information

Publisher
Oxford University Press, USA
Year
2004
ISBN
0195161386, 9780195161380
Open Library ID
OL7390577M
Language
english
Format
CHM
Filesize
2 MB (2222330 bytes)
Edition
1
Pages
240\0
Library
Mexmat
Time added
2011-02-23 10:11:24

Description

This practical guide reveals basic principles of integrity and fairness with which firms can build an enduring reputation. The author outlines the advantages of a superior reputation, describes the vital role the firm's leader must play, and much more.

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