Innovation Management - Strategies, Implementation, and Profits

Description

This book provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, the author shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework that encompasses the basic questions of the "who, what, when, and where" of innovation, combining the latest theoretical discussion with abundant examples. In this Second Edition, the author explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation. In addition to a strong analytical and theoretical foundation, the book offers many pedagogical examples. Content: Front Matter • Preface • Table of Contents 1. Introduction and Overview •Part I. Fundamentals 2. Models of Innovation 3. The Underpinnings of Profits: Competences, Assets, and Knowledge 4. Sources and Transfer of Innovation •Part II. Strategizing 5. Recognizing the Potential of an Innovation 6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy 7. Choosing a Profit Site: Dynamic Competitive Analysis 8. Strategic Choice or Environmental Determinism 9. Co-Opetitors 10. Strategies for Sustaining Profits •Part III. Implementation 11. Financing Entrepreneurial Activity 12. Implementation of the Decision to Adopt •Part IV. Globalization 13. Globalization for Innovations 14. Innovating for Emerging Economies 15. Role of National Governments in Innovation 16. The Internet: A Case in Technological Change 17. Strategic Innovation Process Appendices • Glossary Index