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Crisis Communication In A Digital World

By Deirdre Quinn-Allan , Mark Sheehan

Book information

Publisher
Cambridge University Press
Year
2015
ISBN
1107678234, 9781107678231, 1316276457, 9781316276457
Language
english
Format
PDF
Filesize
2 MB (2253815 bytes)
Pages
231\231
Time added
2019-12-12 13:21:12
Communication: InvestigationCrisis ManagementDigital communicationPublic Relations: Cases

Description

Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.

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