ENGLISH

Real Options in Practice

By Marion A. Brach

Book information

Publisher
John Wiley & Sons
Year
2003
ISBN
9780471263081, 0471263087
Open Library ID
OL17076799M
Language
english
Format
PDF
Filesize
7 MB (7689804 bytes)
Series
Wiley finance series
Edition
1
Pages
378\378
Topic
Economy Markets
Library
avaxhome.ws
Time added
2010-05-31 15:29:46
Финансово-экономические дисциплины;Рынок ценных бу

Description

How much should a pharmaceutical company invest in R&D for a new drug? At what point do the costs outweigh the benefits of a new technology? When should you abandon that oil-drilling project? ''Real options is an exciting but very challenging subject for many strategy and corporate finance practitioners. Real Options in Practice is an excellent book to get a structured and accurate overview of real options, their use and computation. Marion Brach has succeeded in striking a difficult balance between theoretical firmness and practical actionability: her book is easy to read without sacrificing the richness of a subject that is more and more important for investment decision-making.'' –Remy Schosmann, Partner, Corporate Finance, and global head of strategic options management at Ernst & Young ''Marion Brach makes applied option theory accessible to the practitioner without neglecting technical rigor. Any manager seeking a solid foundation in option concepts–and how to profit by them–should start with this book.'' –John L. McCormack, Senior Vice President Stern Stewart & Company

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