ENGLISH

Global Marketing

By Mark Green , Warren J. Keegan

Book information

Publisher
Prentice Hall
Year
2012
Language
english
Format
PDF
Filesize
20 MB (20866900 bytes)
Edition
7th Edition
Pages
594\594
Time added
2015-09-06 17:11:27

Description

The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.

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